Do you have time?

Click on the image and see amazing interaction. [Courtesy: KrazyDad]

Eye Tracking: The 'F' Shaped Pattern

The 'F' shaped pattern

F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that's very different from what you learned in school.

According to Nielsen (2006) users tend to focus on the left side of the body of a webpage when reading and fixate very little on information located on the right-hand side. Users maintain this ‘F’ viewing pattern with a few horizontal scans, the first one being longer than the second and a long vertical scan (Figure 1). Implications of this are that users may miss valuable information located on the right-hand side of the page.

To read more, click here.

Mobile Revolution: Apple's iPhone

Get ready for the Next Big Thing!

The mobile revolution is in place: iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone.

Related Links:

• Apple's Official Site
• YouTubeVideo
• Live from MacWorld

Cheers!