Saturday, March 25, 2006

15 year old fools around with Google News credibility

A practical joke resulting in international tech story.. doesn't get better than this!

[via Stepforth]
15-year old Tom Vandetta, Vandetta found an article that explained how to fool Google's news system by writing fake press releases. Sensing an opportunity to experiment and play a joke on his friends, the self-described "Google fanboy" decided to see what would happen if he submitted a fake Google press release claiming the 15-year old New Jersey student was Google's youngest employee. The press release was issued through the free service I-Newswire and contained a number of spelling mistakes.

(I-Newswire) - 15 year old student, Tom Vendetta has been hired by search engine giant Google Inc. The student will receive a lowered salary, which will be placed into a bank account for future education, said Google CEO Larry Page. When asked what role Vendetta will play at the Tech Giant's offices, Page said he wouldnt have a role at the Main Offices. Instead he would work from his home in the New Jersey suburbs. Vendetta will be incharge of working with recent security flaw's in Google's beta e-mail service, "Gmail". Google said they first found out about him when they discovered the student's blog, at http://tomvendetta.be. The media giant said they looked forward to working with Vendetta's expertise in JavaScript and AJAX.


A few hours after posting the fake press release, Vandetta logged into the news search tool Digg after receiving an automated email from MAKEBot (Digg's Spider), to find his practical joke had become a credible international tech story. Google was even displaying reference to the press release in Google News and at in the news results placed above search results relating to Google employment or hiring. According to his confessional blog posting, "At that moment, I felt my stomach knot up and my heart drop. I knew exactly what happened and knew that I would end up regretting posting that."

While the prank was a juvenile as it was creative, Vandetta's fake press release has exposed a credibility problem for Google and might introduce new costs for search marketing firms that use legitimate press releases as a means of promotion. His experiment exposed the fact the automated system that is Google News does not verify press releases before publishing them as factual news pieces.

Its hard to imagine, Google falling prey to this but it all exposes that there is still a long way to go before we say digital age has truly arrived and is away from all the glitches.

Cheers!

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