India's IT Capital to be renamed

As reported in news agencies,

Authorities in India have decided to rename Bangalore, the country’s Information Technology capital, as Bengaluru. Karnataka Chief Minister Dharam Singh has asked the state’s top bureaucrat, Chief Secretary B.K. Das, to initiate steps for renaming the city, the NDTV network reported. Bangalore is known as Bengaluru in Kannada, a Dravidian language spoken in the state. Singh added the change of name was proposed at a meeting of prominent Kannada litterateurs recently. The name change will be effected by November 2006, the golden jubilee of the formation of the state.

Indian authorities continue to bamboozle me. They are renaming Bangalore based on the logic that if Bombay, Madras, Calcutta can change their name suiting their traditional culture, why can't Bangalore follow the suit. But one teeny-weeny point they forgot is that Bangalore is not just India's IT hub, its a powerful global brand now. Outsourcing worldwide is synonymous to Bangalore, they even made a verb out of Bangalore. Changing name of such a brand doesn't make any sense. Come on guys, what local culture are you trying to address with a stupid name as Bengaluru. This is the time when we should be using our brand image and be making big strides in world economy. Alas, but who cares what this moron thinks!

Cheers!